The Challenge
From a young age, I’ve been driven by a desire to help others lead better lives. This passion has led people have trust in me to provide solutions to their problems. Over the years, this trust has inspired many to follow my lead.
In pursuit of broader collective impact, I ventured into politics in 2020. However, the COVID-19 pandemic soon presented unprecedented challenges. As people suffered, I felt a deep responsibility to act but was unsure of the best course.
The Turning Point
Amidst this uncertainty, a recommendation from my brother led me to consult with Impact Digital. During our conversation, I shared my concerns and aspirations. The consultant proposed leveraging my existing networks in both government and non-government sectors to initiate a public health campaign.
They suggested creating educational videos featuring authoritative figures such as local health officials and civil leaders, explaining preventive measures against COVID-19. The consultant emphasized that endorsements from respected community figures would ensure the campaign’s effectiveness and rapid dissemination of the information.
The Solution
Motivated by this strategy, I formed the Corona Infection Prevention and Contract Tracing Committee. We successfully produced video content with prominent local figures, including the Deputy Commissioner, Police Super, and several health professionals.
The Outcome
We distributed the videos through various social media platforms, where they received significant attention and engagement. This initiative not only educated the public on combating the virus but also solidified my authority and trust within the community.
Conclusion
This experience reaffirmed that with the right ideas and digital tools, even the most frightening challenges can be transformed into opportunities for positive change and community empowerment.
Need Help ?
Get to know from our experts how we can help you with your business. Click the button below for a WhatsApp Call.
WhatsApp Now
