How A Woman Entrepreneur Started Her Business and Expanded It 4 Times Within A Year

The Challenge

Like many entrepreneurial housewives, I wanted to utilize my spare time effectively by earning money. This ambition led me to start a clothing retail business on Facebook. Despite my enthusiasm, my initial attempt into digital marketing through another agency did not produce the expected results, as their Facebook ads failed to generate any orders.

Motivated to find a more noticeable solution, I opened a physical store in a local market, close to home and with affordable rent. However, the revenue was not sufficient to cover the business expenses. During this challenging period, a fellow business owner recommended that I consult with Impact Digital.

The Turning Point

My interaction with a marketing consultant from Impact Digital was a game-changer. He listened attentively, understanding my situation and brainstorming potential strategies. His approach was reassuring, emphasizing that the initial consultation was complimentary, with no obligation on my part.

The advice he provided was straightforward yet transformative. He confidently assured me, “Mam, you can trust us. Follow these steps carefully, and you will see positive results.”

The Solution

Encouraged by his confidence and clarity, I decided to implement their suggestions. Impact Digital’s team developed several new advertising campaigns that were remarkably effective, even on a modest budget. These ads not only attracted customers but also significantly boosted my online visibility.

The Outcome

Regular bi-weekly consultations with the consultant became an educational experience, equipping me with the knowledge to manage and optimize online ads. These insights were instrumental in the growth of my business.

Within a year, I was able to expand my store’s capacity four times. I had not only learned the complications of effective online advertising but had also become an intelligent online business owner.